Creating a Media Kit for a Blogging Conference

Right now I am in Salt Lake City participating in the SNAP conference. I am no joke over the moon, school girl excited to be here! I am about to meet all my favorite bloggers and some soon to be new favorites I’m sure. There was a lot of planning and prepping that went into this little endeavor (hello three small kids!), but I am here. One of the exciting parts about this conference is the opportunity to meet a lot of the brands and companies that I would LOVE to work with (I’m looking at you Home Depot). I created a media kit a few months ago and normally I email the PDF to interested companies, however that wasn’t going to work for meeting people face to face. I thought about printing off my 1 page media kit and then putting it in pretty envelopes to hand out, but something about that didn’t seem quite right. Then I had a dream, not a MLK Jr kind of dream, but a dream about the perfect portable media kit.

It started off with a cardstock folder and progressed with the addition of a pocket. It then took a drastic turn toward wedding invitation, but I feel like I reigned it back in at the last minute by adding some fun touches. I wanted to make these as budget friendly as possible so I searched through my craft supplies to see what I had already on hand. I pulled out some pretty 12×12 scrapbook papers, washi tape and glue. I started off my cutting my solid colored papers in half creating 6×12″ strips of paper. I then scored it at 5 inches and 10 inches to create a three part portfolio.

I knew that I wanted my blog name to be printed on the outer fold so I created a Word document the same width as my paper (6 inches) and added my name upside down across the top.  I printed it off on regular paper first to make sure it lined up just right and then fed my cardstock sheets through my printer one at a time.

I then used some of the fun Amy Tangerine paper from this post, and cut it into 6×2 1/2″ strips.  I then scored 1/2″ on three sides (leaving one of the long sides untouched).  I folded the scored parts under and applied glue to each of the flaps.  I attached it to the right hand side of the card and then let it dry.

While the glue was drying I created the inserts.  I knew I wanted my introduction to be front and center when you opened the card and then I wanted all the numbers, services and content to be staggered on the right.  I created a Photoshop template for each spot and started transferring my information over.  Once they were ready I printed off a test set to make sure nothing needed changing and then sent the final copies over to Staples to be printed on a heavier weight paper with their fancy laser printer.  I used their paper cutter (mine is SO dull right now) and had all my pretty cards ready to go in no time!

Then it was time to assemble!  I simply stacked the three inserts and slipped them in the pocket on the right.  I paper clipped a business card to the outside of the pocket, because it doesn’t do any good if I forget to tell them how to get in touch with me! Lastly I glued the introduction page to the middle and sealed the whole thing up with a piece of washi tape.

Since this is my first blogging conference I’m not sure what to expect, but I will be prepared!  Hopefully these bad boys do the trick and opens the door to further conversation!  Have you ever been to a blogging conference?  Did you bring a copy of your media kit?  Was it worth it?